Scanning Firm Supports World Cup Promotions

SCANable is a leader in 3D imaging for visual effects (VFX), film and entertainment. Recently they were relied upon to provide their expertise in the creation of several of the ads for the 2014 FIFA World Cup.

In a fully computer-generated spot for Adidas, SCANable worked closely with the visual effects team at a52 in Santa Monica, California to capture detailed 3D images of the official FIFA World Cup match ball created by Adidas and named ‘Brazuca’; the five official Adidas Battle Pack shoes; and numerous live models and poses that were manipulated by the VFX team to create a visually stunning and exciting spot that has received over 9 million views online.

Various structured light scanners were used to capture very fine detail of these objects in order to provide the most realistic representation possible.

This entry was posted in Consumer. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.