Pointools Adds Senior Software Marketing Exec

  1. Pointools announced that Joe Croser has been named VP of Products.
  2. This is a great addition to the Pointools management team.
  3. Croser intends to position Pointools as the facilitator of laser scanned data interoperability on the desktop.

Pointools Limited announced this week that Joe Croser has been named Vice President of Products, adding an experienced software executive with proven go-to-market experience to the Pointools’ management team. Croser joins Pointools from Bentley Systems where he was the Global Marketing Director with responsibility for more than 75% of the revenue-producing software products.

This is a quite a coup for the UK-based Pointools.  Technology is important, but in the final analysis it is about the quality of the management team that will determine the success of a start-up. Attracting an experienced senior software business executive to Pointools is exactly what they needed. Many technical entrepreneurs don’t realize this – Faraz and Tony did.

Croser intends to position Pointools as the facilitator of laser scanned data interoperability on the desktop. He believes that most end users have a need for multiple software applications. By converting the incoming 3D data into the Pointools data format – once, all of the supported applications will have access to the same data. Pointools intends to continue to develop support for the most popular applications with its world class plug-in strategy.

Congratulations to all and much success in the future.

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1 Response to Pointools Adds Senior Software Marketing Exec

  1. Rob Mellis says:

    Interesting development, I wonder how this affects the relationship between Bentley pointools?

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