Markets Technology

New LiDAR Blog from Sanborn Mapping

  1. There’s a new Lidar Blog in town.
  2. The Lidar Group at Sanborn Mapping has launched a very interesting site – congratulations.
  3. I think this can be a win-win for the company and the public.

I just became aware of a new LiDAR Blog being hosted by Sanborn Mapping. Congratulations to those involved for getting this started. The more information the better. A quick look reveals plans to share a number of interesting information resources.

For those who don’t know Sanborn Mapping is one of the oldest mapping firms in the US. Started in 1866 they built their reputation on creating fire insurance maps – now that is a niche business. They have grown, through a number of acquisitions, to become one of the largest digital mapping firms in the US.

It will be interesting to see how this goes. I think it has the potential to be a great marketing vehicle for the company,while providing the consumer with valuable technical information – a win-win. The key will be to manage the business side of the equation.

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