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Lidar Assisted Driving

image of lidar assisted driving

Fully autonomous vehicles aren’t yet ready for mainstream adoption. But the sensor technology that drives them – lidar (short for light-detection and ranging) – continues to advance. Spurred by improvements in price, performance and reliability, the technology is poised for mass-market acceptance and is pushing vehicles equipped with advanced driver-assistance systems (ADAS) toward broader adoption. To gain a better understanding of the dynamics accelerating the lidar assisted driving revolution and how this technology is reshaping the auto industry, Automotive News turned to Bob in den Bosch, senior vice president of global sales at Hesai Technology, a worldwide leader in Automotive lidar hardware.

From an article in Automotive News by Hesai.

Q: Fully self-driving vehicles may take a long time to hit the roads in large numbers. The sensors driving much of their progress, however, are beginning to go mainstream. How has Hesai Technology’s research and development efforts evolved to reflect the current market needs?

Bob in den Bosch: At Hesai, we know lidar technology and ranging (lidar) technology is a critical safety and navigation component for the future of all vehicles, regardless of whether those vehicles have drivers or are autonomous. The autonomous vehicle market is continuing to grow, as we see several of our robotaxi and robotruck customers, like Zoox and Aurora, have already started or have plans for commercial operations in the U.S. and around the world. Meanwhile, Hesai is also seeing a new opportunity for lidar integrations in ADAS for series production vehicles, which is growing more rapidly. We expect that lidar orders from automotive OEMs will grow into millions of units in the next few years.

As our autonomous vehicle customers continue to expand the scale of their fleet, and we’ve won design wins from 11 OEM customers and several of them already started shipping, we have adjusted our R&D focus to mass-producible products that meet the big three requirements to support our customers’ large-scale deployment, specifically price, performance, and quality. Another major push focuses on enhancing the aesthetics of our sensors to better align with the needs of consumers and their vehicle brands. This shift has resulted in reduced sensor size, solid-state sensors and innovations such as moving small new sensors behind the windshield in our new ET25 (an extremely thin sensor that’s only 25 mm thick).

For the complete article on lidar assisted driving CLICK HERE.

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