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CEO Perspective on the Future of AV Lidar

image of vehicle CEO Perspective on the Future of Lidar

Shashua, who provided a Mobileye CEO perspective spoke with Calcalist during the CES exhibition, the largest technology exhibition in the world held every January in Las Vegas, believes that the five years at Intel have provided Mobileye with significant benefits . “Several things happened during this period. One, it’s hard to grow massively when you’re a public company, because you’re judged by your profitability, and if you make big investments you might take hits. So we had the quiet we needed to grow. We brought 800 Intel employees on board and they became Mobileye employees. We took on teams, not single employees, it’s like acquiring a company.

From an article in Calcalist by Omer Kabir.

“Another thing,” he continues, “we received all the radar and LiDAR technologies, including crews and intellectual property, from Intel. Mobileye currently has a vertical grip on the autonomous vehicle market, from silicon to a fully autonomous vehicle. We have maps, sensors, LiDARs. No other company has such a grip on the entire value chain. The five years at Intel were among the best periods that Mobileye experienced.”

At the end of the previous decade, you and other companies promised that a fully autonomous vehicle was a matter of three to four years. That didn’t quite materialize. And here, at your press conference at CES, you once again spoke of three to four years as a target for the entry of an autonomous vehicle into the private market. It is always three or four years away.

“That is a mistake. We always spoke of the beginning of 2022 as the year we would start operating robotaxis in Israel and Munich. We are a year behind that target date, not 10 years. If you pay a contractor to build an apartment for you and you receive it a year late, you feel lucky that it is not two years late. Autonomous vehicles are the most difficult engineering project for humanity, more difficult than sending a spacecraft to Mars. And robotaxis are something that already exists. They travel in cities in several countries, companies like Waymo and Cruise have them. It’s not that there is technological uncertainty. The problem is more from a business perspective. I see competitors who are burning $1.5 billion a year, they have no revenue. I don’t want to be there. I have been a profitable company since 2014, and I am thinking about how to make sure robotaxis don’t burden the company. Mobileye is very profitable and I want to continue to grow.

For the complete article with a CEO perspective CLICK HERE.

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