Category Archives: Marketing

Lidar News Media Survey – Results and Analysis 2018

Background The results are in for the first Lidar News Media Survey and it looks like social media is playing an important role in purchasing decisions along with an organization’s website. We had 475 people take the survey with over … Continue reading

Posted in Business Development, Digital Transformation, Marketing, The Industry | Tagged , , , | Leave a comment

Content Marketing Ranks Number One

I am shifting gears today from technology to the strategic marketing side of the lidar B2B world. This won’t be for everyone, but I think it will be of value to many small businesses that struggle with knowing what to … Continue reading

Posted in Business Development, Marketing, The Industry | Tagged , , , , , | Leave a comment

USIBD’s Cornerstone Report Survey #11: Hardware

Yesterday the U.S. Institute of Building Documentation (USIBD) sent out an online Cornerstone Report (CSR) survey to their membership and industry partners regarding Hardware. The survey is also open to the public at the link below. Cornerstone Report #11 is … Continue reading

Posted in 3D Modeling, BIM, Hardware, Marketing, Orgs, Research, Sensors, Surveying, Technology, The Industry | Tagged , | Leave a comment

Media Survey – Make Your Opinion Count

Here’s your chance to influence the 3D lidar industry and make your opinion count. Lidar News invites you to participate in a brief, online Media Survey. Your input on these important topics is highly valued and we think you’ll find … Continue reading

Posted in 3D Modeling, Business Development, Marketing, Research, The Industry | Tagged , , , , , , | Leave a comment

3,000 Blog Posts and Counting

During this past week I published my 3,000th In the Scan blog post. That’s almost one per day for the past 9 years, but enough about me. This is really a story about you, the readers. You are the reason … Continue reading

Posted in Admin, Business Development, Marketing | Tagged | 2 Comments

In the Scan Anniversary

My son reminded me last week that it was just a short nine years ago this month that I started the In the Scan blog. I am closing in on 3,000 posts.  This eventually led to Lidar News and as … Continue reading

Posted in Business Development, Marketing, The Industry | Tagged | 3 Comments

New UAV Website

Diversified Communications has just announced that they have launched a new website focused on the UAV market. Commercial UAV News is a new website that will focus on as the name implies, the disruptive UAV and UAS market.

Posted in Business Development, Education, Mapping, Marketing, The Industry, UAS, UAVs | Tagged , | Leave a comment

Lidar News You Tube Channel

I am on the road to LA for a TRB meeting involving emergency response procedures for evaluating highway structures. This research work could lead to a national standard which would certainly involve creating a 3D database of highway structures. Just … Continue reading

Posted in Business Development, Marketing, The Industry | Tagged , , | Leave a comment

Riegl Announces Two New Scanners at ILMF 2016

The company with the most choreographed product announcement at ILMF 2016 was Riegl. They have developed two new mobile mapping systems. The VMQ-1HA is a single scanner system and the VMX-1HA is a dual head capable of collecting 2 millions … Continue reading

Posted in Business Development, Conferences, Marketing, Sensors | Tagged , , , , | Leave a comment

“Top Six Misconceptions About Laser Scanning”

Ryan Hacker and his team at TruePoint Laser Scanning are doing a great job with their quarterly eNewsletter and website. It it very difficult for companies to consistently deliver interesting information on a regular schedule. Publishing is not their business, … Continue reading

Posted in 3D Modeling, BIM, Business Development, Marketing, The Industry | Tagged | Leave a comment