As many of you know I am a believer in industry standards, but when it comes to the autonomous vehicle industry I agree with those who think it is too early as it could limit innovation. With 45 companies testing autonomous vehicles in the San Francisco Bay area alone there is a lot of work being done to solve the myriad of problems, but the safety agencies and insurance companies are eventually going to demand standards to cover all of the systems.
“The autonomous vehicle industry is just getting started, and it’s going to be decades and decades of development,” said Danny Shapiro, NVIDIA’s senior director of automotive. NVIDIA is working to provide some of the hardware for a number of the players. Shapiro believes that any standard for vehicle AI would just squelch innovation this early in the game.
BMW is working on its own AI technology, but sees a future in sharing. “We think that there will be an industry standard,” said Peter Schwarzenbauer, the BMW AG board member responsible for digital business innovation. “But how it will turn out, we don’t know yet. But I don’t think that you’ll see too many different systems on the planet.”
In addition to appeasing US regulators, car companies may have to adjust their AI systems for every region where they sell a car. It would make a lot more sense to reach some type of international agreement that will work to the benefit of all involved.