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Auto Shows Take Back Seat to CES

image of lidar sensor at Auto Shows

The major U.S. international auto shows used to be places where over-the-top press conferences and exhibits presented the latest and greatest automotive technology. However, in recent years that has not been the case.

From the Del Mar Times by Jan Wagner.

The major auto show that I used to eagerly look forward to covering every year was the LA Auto Show — primarily its press days (called Automobility LA). However, increasingly even before the especially devastating initial years of COVID-19, CES — otherwise known to people the world over as the Consumer Electronics Show — was presenting more and more automotive tech. That makes sense, since CES is all about the latest and greatest consumer tech. Nothing much happened on the show front during COVID, but since then the LA Auto Show has remained a shadow of its previous self, while the auto tech and proliferation of very cool concept cars have exploded at CES.

The driving demonstrations that required a lot of space at CES took place in the spacious parking lots around the Las Vegas Convention Center. Luminar’s lidar on-track demo took place throughout CES, for press and non-press attendees alike. The demonstration, using Luminar’s Iris+ LiDAR-powered Proactive Safety, clearly illustrated the difference between cars equipped with Luminar’s lidar technology and those without it. According to the company, the system “provides higher-confidence detection, faster and farther than today’s most advanced camera and radar powered ADAS systems, and (shows) how new AES capabilities can help avoid collisions at high speeds without driver intervention.”

“Luminar’s Iris lidar, built from the chip-up, is a high performance, long-range sensor that unlocks safety and autonomy for cars, commercial trucks and more.” It incorporates a “single 1550nm fiber laser that enables long ranges with 1,000,000x pulse energy of 905nm while staying eye-safe.” The receiver is “the most sensitive, highest dynamic range InGaAs detector in the world when paired with our receiver ASIC. 2 axis scanning mirrors with 120° x 28° FoV, scans only the laser rather than spinning the whole lidar device (and) an in-house custom mixed signal ASIC with better performance for significantly less cost than complex ADC chips. Iris and Iris+ are designed for auto-grade, high-volume manufacturability.”

For the complete article on auto shows CLICK HERE.

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