Over the weekend I was referred to the NY Times article on Google X, a secret lab where where Sergey Brin and other Google employees tackle important projects that aren’t yet ready for primetime. And when they say important they mean universally, as in universe, important.
Take for instance the elevator to space project, or the one that the laser scanning industry is more directly connected with the driverless car. The founders of Google have it as their mission to solve really BIG problems using technology. I think these 2 will qualify, although I am not quite sure about the elevator concept.
The key insight I think comes from Google co-founder Larry Page, “I just feel like people aren’t working enough on impactful things. People are really afraid of failure on things, and so it’s hard for them to do ambitious stuff.” I think this is the case in most companies that I know. This kind of culture just does not exist, unless you have the resources of a Google.
So where will the next breakthrough innovation in laser scanning be developed? In a university lab? Maybe, but their track record is not good for doing this kind of work. How are we going to create that environment where it is O.K. to take risks and to fail? Any ideas?