A New Business Concept – White Space

As a sneak preview to Joe Croser’s article in next week’s LiDAR News eNewsletter I wanted to call your attention to a very interesting concept – white space. The basic idea is to look for business opportunities in completely new areas where there is no competition and more importantly that don’t require your customer to change the way they are doing business.

This reminded me of what I have been hearing about mobile LIDAR not being accepted by some DOTs. The gatekeepers are threatened by this new technology because it will require change – scary for some.

Figuring out how to apply Joe’s white space strategy to this problem could yield real competitive advantage. Be sure to take a few minutes to read his article.

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