3D Models for the Real Estate Industry

As yet another example of the convergence of our tiny 3D technical world with the mass consumer market Floored, New York’s leading technology company for 3D data capture & visualization solutions for the real estate, architecture, interior design and furniture industries, announced today its $5.26 million Series A round.

Last week a small start-up in Florida got $800K investment to take 3D scan data from low cost portable scanners (think: Matterport) into high quality useable 3D virtual models for online display, sharing, etc.  This is aimed at the consumer market around home interiors.

Thanks to Michael Raphael at Direct Dimensions for keeping us all informed of this rapidly expanding technology. Looks like 2014 is going to be explosive.


  • I really hope that Series A round included augmented reality component, else they’re missing the marketing point (all kinds of puns intended) of quickly creating and visualizing data for dynamic consumption.

  • Joe – I believe somewhere in their description of services they discuss using an Oculus Rift ( for viewing. So I presume they’ll enable tools like “seeing through walls”, building meta-data tagged to parts of the structure, etc. Typical AR stuff.

  • Hi Bill – thanks for the reply! Based on my research I would say that there is little typical in the world of AR these days. Using your example, I’ve already managed to “see through walls” using my Google Glasses and BIM software and I can see the power of it from many perspectives. The future is wild!

    Like you, I also noticed in their description of services that they intended on utilizing the Oculus Rift to deliver content (and it’s an amazing way to experience content, whoa) but what I’m trying to get at is the difference between a completely Virtual Reality confined within a place and space (using the Oculus Rift or META, etc) versus an actual Augmented Reality experience.

    Because I’m only a research associate and not someone within the real estate industry, I can only speculate to the needs or wants of someone within that industry. I was considering the power of their product (quick, accurate capture of reality) plus the power that mobile AR (visualization of those virtual models exactly where the client would want them) for a completed experience.

    Based on their portfolio of work and the desires of the clients, it’s possible for them to not only capture information, process it, but alter it in real-time and visualize it on a mobile platform–in situ or at the actual location–and collaborate on the spot to create the exact digitized space that said client desires.

    I welcome any feedback, though.

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